Media highlighting Francisco’s work!
ProMarketing was founded by Miami native, Ecuadorian-American, Francisco Rojas. Francisco is an expert in connecting and reaching the Hispanic population, which is the fastest-growing population in Texas. He trains school district, college, and city government Marketing/Communications teams on this subject. He has a Bachelor’s in Business with a concentration in Marketing and a Master’s in Organizational Leadership. Francisco’s work with Longview ISD and as a Pastor of CCI Volver a Empezar has been highlighted by news stations, newspapers, and nationwide magazines. Here are some of those stories!
We Love Our Home
Our Founder
Soccer Broadcasts
Our Logo
Radio Show
Spanish Virtual Church
News Stories and Articles
We Love Our Home
ProMarketing was founded in Longview, Tx. and is dedicated to serving East Texas businesses, entrepreneurs, nonprofits, and community leaders. It is the only multimedia company in East Texas where over 80% of the team is bilingual. ProMarketing is proud to have an extremely young and diverse team with 5+ years of experience in multimedia.
Our Logo
The ProMarketing megaphone represents the power of our multimedia services to communicate and tell stories for our clients to large audiences in a creative, eye-catching, and cost-efficient way. The flipped “P” and the “M” for ProMarketing create the megaphone.
Our Founder
Francisco is an entrepreneur, a Pastor, and a speaker. He was born in Miami, FL., and moved to Ecuador at an early age where he studied Marketing at UDLA. In Ecuador, he started his 1st nonprofit and his calling to ministry. In 2017, he moved to Longview, Tx. and continued his journey in the nonprofit field working for several organizations including Longview ISD. He is married to Cristina Gutierrez and lives in Longview, Tx.
Radio Show
With Longview ISD, Francisco’s marketing mentality flourished and he started and hosts to this day the only award-winning school district radio show in Spanish in the U.S., Lobo Live. Lobo Live has earned State and National awards besides being featured in local and state media. Its model is now a model followed by other school districts across the country to close the gap with its Spanish-speaking population. Through Lobo Live’s sponsorships, Francisco is able to provide scholarships to high school students.
Soccer Broadcasts
In 2020, Francisco started broadcasting the Longview high school soccer games, which earned him and his communications team another 2 state-wide awards. The broadcasts helped the soccer program go from 7 sponsors to 24 sponsors, players increase their opportunities to get scouted, and increase their FB followers from 700 followers to over 1400 in less than a year.
Spanish Virtual Church
Francisco is the Pastor of the 1st fully virtual Spanish-speaking church in Texas. Through the church’s team of leaders in Ecuador, CCI Volver a Empezar has built homes, provided school supplies/uniforms to children, clothes, medicine, and food to families in underserved communities in Ecuador. CCI Volver a Empezar has 4 physical locations operating in Quito, Ecuador.
